In a segment/game portion in Wowowee named Hep Hep Hooray, they are choosing "Rexona girl of a day." A girl who's having the whitest and smoothest underarm will be the winner.
One day in that said game, Willie Revillame (host of the show) told the contestants to raise their hands and show their armpit so he can choose the Rexona girl of the day. And one of the contestants, an old lady, raised her clothes to show her armpit.
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